THE STATE OF NEW HAMPSHIRE
SUPREME COURT OF NEW HAMPSHIRE
O R D E R
Pursuant to Part II, Article 73-a of the New Hampshire Constitution and Supreme Court Rule 51(7), the Supreme Court of New Hampshire approves, as a technical amendment, the following amendment to Professional Conduct Rule 7.2 as set forth in Appendix A. This amendment corrects an error in the amendment to Rule 7.2 adopted by order dated May 16, 2001. This amendment shall take effect on August 1, 2001.
May 24, 2001
J. Zibel, Clerk
Supreme Court of New Hampshire
Amend Professional Conduct Rule 7.2 by striking out said rule and inserting in place thereof the following new rule:
Rule 7.2. Advertising
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through public media, such as a telephone directory, legal directory, newspaper or other periodical, outdoor advertising, radio or television, or through written communication.
(b) A copy or recording of an advertisement or written communication shall be kept for two years after its last dissemination along with a record of when and where it was used.
(c) A lawyer shall not give anything of value to a person for recommending the lawyer's services, except that a lawyer may
(1) pay the reasonable costs of advertisements or communications permitted by this rule; and
(2) pay the fee charged by a not-for-profit lawyer referral service or organization, provided that such service or organization may only use the revenues generated by referrals to defray its expenses or to provide delivery of civil legal services to the poor.
(d) Any communication made pursuant to this rule shall include the name of at least one lawyer responsible for its content.